I made a post already but it’s starting to get lost so I wanted to make another with more detail.
I can’t say the brand name, but I will give as much detail as I can.
I want to change my brands logo for a number of reasons, the name however will not change. The main one being that I don’t think it fits the identity of the brand, or the identity that I intend on the brand building and representing. When I first started the brand I didn’t give it an identity other than the name and logo, I didn’t think long term desalt. We didn’t have colors, didn’t have a font, no set aesthetic, it was and has continued to be all over the place. I want to change that now! I want to have a brand identity. But I feel like that needs to start with a new logo that will represent the brand better. My concern is that one of our best sellers is a popular backpack that has our logo on it and stands out quite a bit. Changing future backpacks to the new logo is no issue, but the ones that have already sold and customers have already purchased is what worries me. Will they feel that they are valued less, is that a bad look for the brand to change something already established? Also we have hoodies that so many people wear with our logo, so I suppose I almost just feel bad. But I know a new logo will reflect the brand so much better and help attract our target audience as well.
For a comparison because these brands sweatshirts and logo’d apparel and designs are so common: Imagine if Supreme Changed their logo Imagine if gap changed their logo Imagine if lululemon changed their logo Imagine if Chanel, LV, YSL changed their logo All of the bags, sweatshirts, leggings, tops, etc … that have these logos on them currently… should they stress out about how the people who own these things would feel?
I don’t think we get anymore qualified as a brand than we are. I personally designed every item sold, including the backpacks. We don’t do private label or white label sales, it’s a fair place for a business to start but we passed that a long time ago. We are a small brand, mostly due to the products being very industry specific. While we are small, we are very successful (accidentally if I might add). That is where the problem lies, when this launched I had no idea it would become the beast that it is today. So the right steps weren’t taken when it comes to identity. Now it’s time to take those steps before we’re another 10 years into the game.
Spending 5, 10, or 20k on a professional isn’t the issue, but one professional or a team of 5 won’t give me the same feedback that 20-100 people from the general public on Reddit will give me. This is valuable feedback, all of it. There is no shame in seeking free advice, opinions and experience from others.
The problem is you equate all feedback as valued feedback. There are plenty of people in these forums that know nothing about branding and marketing, but post as if they do. You don’t need a marketing firm to do what you want to do. Change the logo and move on.
Opinions from well educated individuals were not the only opinions requested. Hence the mention of “the general public”. I received plenty of valuable feedback from a variety of people.
So odd the fascination or determination to insist that “you don’t have a brand”. Regardless of what you feel I have or don’t have, it doesn’t have much weight on or against the brands success. This was one of the many reasons why no name was mentioned here. Thanks for the input.