I have a fairly successful brand that just didn’t get the right start with branding. I have a logo but I hate it so much. My main issue is I have several very popular sold out products and one currently still being sold that customers use daily with the logo on it. I want to change my branding, get a new logo, and revamp things so badly. Any advice on how to properly do this? My current logo just doesn’t reflect the brand now I’d like.
If you’re not changing your business name and are just changing the look and feel, figure out what you want it to become first before doing anything else. Hire a professional to help you if you don’t have identity design skills. Even if you do, still consider it since an objective viewpoint will help. Once you know what your new branding is, then you could hype it up before the reveal. Try to get people excited about the change. Reveal it a little at a time as a teaser and then end by unveiling it with your new logo, site design, etc.
I’ve had problems finding someone to design me a logo, mainly just not knowing where to look. What type of profession do I look up to find a guy to do this?
A graphic designer or a marketing agency who employs graphic designers. It really depends on your needs and budget which way you go. You’re talking to the former right now. Feel free to DM me details, and if I can’t help, I’d be happy to point you to someone who can.
Thank you that is very kind of you.