I have a fairly successful brand that just didn’t get the right start with branding. I have a logo but I hate it so much. My main issue is I have several very popular sold out products and one currently still being sold that customers use daily with the logo on it. I want to change my branding, get a new logo, and revamp things so badly. Any advice on how to properly do this? My current logo just doesn’t reflect the brand now I’d like.
Not sure if this helps in your industry but my SO works in hotels. First thing she does is update the product aka the rooms. Next she a Brand Deck. This is the over all look of what people see when they are looking for your product. Basically changes the look of the name, colors, advertisements, the way you address the customers. Basically anything your customers see gets tweaked over time. Could be a few weeks or months depending on how rapidly your customers see it. If repeat costumers buy the product daily it’s fairly fast, if it’s 2 times a year than slower. Lastly once people start to get use to the new look, if needed, the name will change. Normally something like “Beach Front Hotel” smaller words underneath “A Great Spot Hotel*. This gets people seeing the new name associated with the old. Once all that’s done it’s switched.
Again not sure if this helps but I think the idea is slowly letting people know things are changing but it’s still the same great product they are use to.
On a side note. If you’re rebranding because something happened where you don’t want to be associated with the old brand this probably won’t work.