I have a fairly successful brand that just didn’t get the right start with branding. I have a logo but I hate it so much. My main issue is I have several very popular sold out products and one currently still being sold that customers use daily with the logo on it. I want to change my branding, get a new logo, and revamp things so badly. Any advice on how to properly do this? My current logo just doesn’t reflect the brand now I’d like.
Rebranding is extremely common and not as scary as you think. Examples would be X (Twitter), Instagram, Facebook, etc. Invest in a good designer that is able to display the brand that you want to represent during this time in your company’s journey.