I have a fairly successful brand that just didn’t get the right start with branding. I have a logo but I hate it so much. My main issue is I have several very popular sold out products and one currently still being sold that customers use daily with the logo on it. I want to change my branding, get a new logo, and revamp things so badly. Any advice on how to properly do this? My current logo just doesn’t reflect the brand now I’d like.
This is an entire discipline, and you can spend accordingly. For what it’s worth, your brand is not just your logo. It’s your meaning to people who interact with you – in your logo, yes, but also your colors, fonts, voice, tone, taglines, ad creatives, social media presence, and so on. It should be reflected throughout your websites/apps and product experiences.
An agency can help you navigate all this, and a good one with start with brand strategy - ie, who is your target customer, and what is your promise to them. Getting advice or hands-on help from a marketing person who has led this process before could be very helpful to you, even if you do end up hiring an agency. Otherwise you’ll just end up with a deck.