I’m currently paying a marketing firm around $1200 per month to manage my SEO and Google Ads campaigns. I’m also spending around $30 per day on the Ads campaigns. The company created the landing pages, manages the ads, and makes adjustments based on leads generated.
This is really starting from to dig into my bottom line. I’m a 1 man operation, and max revenue I can generate is around 12k per month with an average around 7k. I’m spending close to 20% of expected revenue on marketing. To make things worse, last month I was seeing crazy jumps in clicks (3,000%) with no increase in leads.
I’m considering dropping the marketing firm and taking over the Ads myself, or even looking for an alternative company more reasonably priced. I don’t know that I need more on my plate, but I feel like saving that $1200 per month would be smarter.
Thoughts?
It’s not that I think they’re doing a bad job, I’m just wondering if I could do the same job. I’m not completely ignorant to marketing. I have full access to the Google Ads account, landing pages, etc…I see what keywords are working and aren’t working and what demographics are generating the most revenue or clicks.
Couldn’t I basically copy or use the existing model that is already proven effective, but save myself the $1200 per month? Not much changes with what I do (pet training), so it’s mostly uniform aside from a few outside the box clients with special issues.
I meant by that you can always go to them to let them know you’re not getting what you want out of it, even if you are. That way they can give you a better result and try harder on it. I suggest it as a first option. Basically, to see if the cost of it outweighs the results. It might even be better to just stay with them if it will save you time. But that’s just the first option. In my opinion, you’re always better off doing things on your own. Even if it means working harder and longer. In the long run you’ll save money and you’ll get experience. But if leaving them will impact your earnings, then you gotta try prior options rather than just dropping them.
Or you can even let them know that you’re going to pause their services for some time, just say you’re on a budget for the next 2 months, and try it then. That way if you have any discounts or set rates, they don’t change them if you ever try to go back to them. Just a back up plan