Yeah I’m new at doing this for myself as a business owner. My background is running K9 programs for the federal government and a Fortune 500 Defense contractor. Managed to climb the ladder high enough to make just enough money to warrant being laid off. So I went out on my own. Definitely a little out of my element, learning as hard and as fast as possible.

My entire business, including the website, was set up through Zen Business. I can add landing pages as well. I’d say I’m at about an 80/20 split with firm/organic traffic. Though I went straight to the marketing firm as soon as I was up and running, so all I know is business with them. I’m only 9 months into this.

It’s just the one landing page, which kind of covers everything as a more streamlined version of my website. I’m a private pet trainer who also has a handful of part time contracts for security K9 services. I don’t advertise security K9 services through this outlet, but they are on my website. I should have said earlier, this particular marketing company does advertising solely for pet trainers.

Can you elaborate on the lead connector concerns? I like how it collects the contact information and provides the auto text to clients. I’m a one man operation, so it might be late at night or the next day before I can answer a lead. I feel like this at least lets them know I’m not willfully ignoring them. It’s also easier to answer a with a quick text during an appointment as opposed to a phone call. I’m open to suggestions and insights.

Thank you for your help!

Conversion rate is 13.64%, cost per conversion is $73.06. That $1200 per month covers the landing pages, an email notification system, and the lead connector app. Calls from the landing page go through lead connector, which is like a digital answering service. Then it sends me notifications as well automated messages to potential leads, should I not answer the calls.

I’m very much getting my money’s worth. They’re doing a good job, I’m just not totally convinced it’s a job I couldn’t do myself. I guess I’m stuck in the mentality of why pay someone to do this if I can cut costs and be equally effective simply by copying what they’re already doing for me.

It’s not that I think they’re doing a bad job, I’m just wondering if I could do the same job. I’m not completely ignorant to marketing. I have full access to the Google Ads account, landing pages, etc…I see what keywords are working and aren’t working and what demographics are generating the most revenue or clicks.

Couldn’t I basically copy or use the existing model that is already proven effective, but save myself the $1200 per month? Not much changes with what I do (pet training), so it’s mostly uniform aside from a few outside the box clients with special issues.