I’m currently paying a marketing firm around $1200 per month to manage my SEO and Google Ads campaigns. I’m also spending around $30 per day on the Ads campaigns. The company created the landing pages, manages the ads, and makes adjustments based on leads generated.
This is really starting from to dig into my bottom line. I’m a 1 man operation, and max revenue I can generate is around 12k per month with an average around 7k. I’m spending close to 20% of expected revenue on marketing. To make things worse, last month I was seeing crazy jumps in clicks (3,000%) with no increase in leads.
I’m considering dropping the marketing firm and taking over the Ads myself, or even looking for an alternative company more reasonably priced. I don’t know that I need more on my plate, but I feel like saving that $1200 per month would be smarter.
Thoughts?
Know that up to 80% of Clicks etc are fake/bots.
Know what % of revenue is attributed to ads. (Ex $10K - 50% from ads = $5K from Ads)
Sum up all the costs (management costs + creative + ad spend) to figure out your ROAS. Then calculate - Revenue/Total Costs.
If you’re getting ROAS of 3:1 (300%) I’d keep doing it.
Increase your price 20% to cover the mgmt cost. Would be a better option.
Good luck.
I’m very much getting my money’s worth. They’re doing a good job, I’m just not totally convinced it’s a job I couldn’t do myself. I guess I’m stuck in the mentality of why pay someone to do this if I can cut costs and be equally effective simply by copying what they’re already doing for me.