coolhandsdc@alien.topBtoSmall Business•How can I stop my failing small biz from making me depressed all the time?English
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10 months agoIt’s only money. It’s not that important in the relative scheme of things in life. Life is about friends, family, health, fun. And you can still have a great life even if things dont’ work out financially. Put things in perspective. Think about the + things in your life. This doesn’t matter that much IMHO.
Know that up to 80% of Clicks etc are fake/bots.
Know what % of revenue is attributed to ads. (Ex $10K - 50% from ads = $5K from Ads)
Sum up all the costs (management costs + creative + ad spend) to figure out your ROAS. Then calculate - Revenue/Total Costs.
If you’re getting ROAS of 3:1 (300%) I’d keep doing it.
Increase your price 20% to cover the mgmt cost. Would be a better option.
Good luck.