I’m currently paying a marketing firm around $1200 per month to manage my SEO and Google Ads campaigns. I’m also spending around $30 per day on the Ads campaigns. The company created the landing pages, manages the ads, and makes adjustments based on leads generated.
This is really starting from to dig into my bottom line. I’m a 1 man operation, and max revenue I can generate is around 12k per month with an average around 7k. I’m spending close to 20% of expected revenue on marketing. To make things worse, last month I was seeing crazy jumps in clicks (3,000%) with no increase in leads.
I’m considering dropping the marketing firm and taking over the Ads myself, or even looking for an alternative company more reasonably priced. I don’t know that I need more on my plate, but I feel like saving that $1200 per month would be smarter.
Thoughts?
$30 a day spent on ad campaigns? That’s not a lot of spend.
I hired an agency to run my ads a couple of years back. Up until then I was running my own ads so I was capable of going into Google ads and seeing what was being done.
To be fair, they’d given some good advice on how to make my website better. But they didn’t perform with the ads. I asked them to get the conversion costs down. They couldn’t.
They spent most of their time playing around with text based ads when my products are jewellery and people need to see the images. Their ad copy wasn’t great. They didn’t use the tone or style of the business.
They’d have happily played around with the ad copy forever and carry on collecting their money. Not delivering any solid results.
My advice would be to shop around for someone else if they’re not delivering after a couple of months.
In regards to SEO. I can code and do SEO. A lot of people will scam you with SEO. Try to get a breakdown of what they’ve done each month. If they try to bamboozle you with technical terms, look them up. You might want to look up googles guide to SEO and become familiar with it.