Hello guys,

I am starting a canned wine brand just have some questions so i found some wine but still looking at other wineries should i in the meantime start with the design process and talk to graphic designer to draw me the can designs or i should wait to confirm the wine?

And can someone help me like with a step by step business plan

  • WiFiProfitingDOTcom@alien.topBEnglish
    1·
    1 year ago

    You can start the design process before the final wine(s) are chosen as they aren’t mutually exclusive. I would forecast that one wine over another wouldn’t change your design process. It would be wise to work on other areas while the slower areas aren’t ready yet. In the wine / spirits industry marketing is very important.

    I don’t think anyone on here will walk you through an entire business plan but there are plenty of solid YouTube videos 💪💯

    • versaceblues@alien.topBEnglish
      1·
      1 year ago

      Because canned wine is the best drink for an intervention, you can be active, gesturing with your hands, while remaining inconspicuous.

  • reward72@alien.topBEnglish
    1·
    1 year ago

    There are other entrepreneurship subs, even food & beverage related ones that will probably more helpful. “Startups” refers here to tech companies that can scale exponentially - they have their own set of challenges that won’t apply to you. You will have some challenges that tech startups don’t usually have - like inventory.

      • reward72@alien.topBEnglish
        1·
        1 year ago

        It is literally right there on the top right corner: “Startups are companies that are designed to grow and scale rapidly.”. With Food & Beverage you have to produce and sell inventory - you want to double your sales, you need to double your production. That doesn’t scale at the same magnitude as a tech company who sell the same service many times over.

        • Osakalover@alien.topBEnglish
          1·
          1 year ago

          Liquid death is a beverage company that grew to 700 million dollars in valuation in 4 years. Thats faster growth than most tech startups.

  • InterestingAd4771@alien.topBEnglish
    1·
    1 year ago

    Hello! First and foremost, best of luck with your new project!

    This is simply what I think I would do in your position:

    1. I would consider who my target audience is. I believe it could be the young partygoer demographic. Currently, it’s a growing industry among the younger crowd, and I think it could be a good niche to target initially.

    2. Once you identify your ideal customer or target audience, I think it would be good to get some feedback. I would produce 100 or 200 cans (the more, the better) and go out to offer a free can in exchange for them answering some simple questions such as: What score would you give it on a scale of 1 to 10? How likely would you be to buy this product? I would also include a space for free-form feedback, asking if they would change anything about the product.

    I also believe that your price will be a determining factor, as canned beers and other beverages will be your direct competitors. I think the price should be in line with your competitors’ prices.

    This is just a simple opinion; I hope some of this is helpful! When you have your designs ready, upload them, and we will gladly give you our opinion!

  • FilipValica@alien.topBEnglish
    1·
    1 year ago

    Before you even build a business plan, and I recommend the lean business canvas to start, I wouldn’t make sure that you dial in what people want.

    Regarding the wines, I would assume that is almost immaterial. You will likely end up with blends.

    Another angle: You can use this to your advantage by negotiating overstock or expiring inventory from vineyards. Of course the challenge with this is that the product taste will change depending on what vineyards are looking to offload.

    Right now, it’s not clear that you know who you are selling what to. Perhaps it’s an underserved market within wine? Nail this down first, and that will drive everything else, including the can design.