I own a Houseplant Café, where you can sip coffee while you shop for houseplants and small handmade items, think jewelry, pottery, candles etc. We’ve been open six months and things are going not as well as we’d hoped. Demographic: millennial women, brunch crowd (I can break this down further) Area: 12k cars pass us a day, we do have road signage and a flag Returning customers: 17% of our clients visit more than once a month Offerings: locally roasted coffee, lattes, smoothies, sandwiches, fresh pastries

I have a marketing background, but I’ve been out of the game a bit and so I feel like I’m not living up to the needs of the business. We do post daily on social media. Have a following of over 5k between insta and FB, starting on Tiktok next week. We need to nearly double our daily numbers to get to the profits we estimated before we opened. We do theme days that are very popular but then the rest of the week is under $500 days. I have a small marketing budget of about $1000 a month which I’m not sure where to utilize. Help? I’m getting desperate for my space to succeed.

  • Boston__@alien.topBEnglish
    1·
    1 year ago

    I hate to even ask this but is your food good and competitively priced? What’s your food and beverage cost? Do you know this for each item?

    These costs will kill you’re unaware and could be operating at an unseen loss due to them.

    I’ve opened and consulted on quite a few coffee and breakfast/sandwich shops. Feel free to PM me if you have questions. I’d also love to learn more about your menu and maybe I can give you some cost and recipe insight. Always happy to help.