I own a Houseplant Café, where you can sip coffee while you shop for houseplants and small handmade items, think jewelry, pottery, candles etc. We’ve been open six months and things are going not as well as we’d hoped. Demographic: millennial women, brunch crowd (I can break this down further) Area: 12k cars pass us a day, we do have road signage and a flag Returning customers: 17% of our clients visit more than once a month Offerings: locally roasted coffee, lattes, smoothies, sandwiches, fresh pastries

I have a marketing background, but I’ve been out of the game a bit and so I feel like I’m not living up to the needs of the business. We do post daily on social media. Have a following of over 5k between insta and FB, starting on Tiktok next week. We need to nearly double our daily numbers to get to the profits we estimated before we opened. We do theme days that are very popular but then the rest of the week is under $500 days. I have a small marketing budget of about $1000 a month which I’m not sure where to utilize. Help? I’m getting desperate for my space to succeed.

  • Exact_Estate@alien.topBEnglish
    1·
    10 months ago

    If houseplants are the main thing, you might find success in starting a YouTube channel for plant parents on plant care. There are many of these so finding topics or where to start should be simple. Repurpose the content for YouTube shorts, TikTok, and IG.

    Set up your website to have eccommece functionalities so people who come across you on socials also have the ability to purchase goods (in person should be more affordable than online as an incentive to visit the brick and motor location and to cover logistics costs)

    Look into strategic partnerships with interior designers, real estate staggers, and even landscapers who can help get your products in front of their audience. Offer to advertise their services in your spaces as well.

    FB ads can also be extremely affordable at just a few bucks a day and you can target your surrounding area or affluent areas close by where people might be more willing to spend.