We made a dating app, we knew the odds so no need to address that. We managed to get 500 users in 2 months and a half. Aside from ads we have some features that can be accessed with in-app coins but no one is really using them so we don’t have a viable plan there. (The plan would be to sell in-app coins eventually, so no subscription model)
We spent some money on marketing, mostly on promotional instagram pages with less than ideal results. Also most of the users do not understand the app concept and there is one particular feature which is 50% of the whole app that literally no one used.
Is it time to call it quits?
Just curious. A dating app should not be complicated to use. A hot and less than smart woman or bloke should be able to use it. So why do u have u think ur app has such low adoption? I assume it’s crypto based ?
It is not crypto, I said in-app currency. I don’t know how you managed to interpret it like that.
With that attitude, yes.
Your thoughts basically can be summed up as “we released an app and users don’t get it. Sounds like it is time to give up.”
How badly do you want this? If you are unable to handle failure I’d get out now. If you are ready to dig deep, then failure should be welcomed and honestly feel like a home run at times. I’ll explain. Failure is the only path to success. The more you fail, the closer you are to making a masterpiece.
Based on what you said, you have many issues. Users don’t get the product. And they aren’t even discovering the good bits. Did you user test? Sounds like you need to go back to the drawing board, but first you need to user test and identify exactly what needs to be addressed. Otherwise you could be fixing XYZ when users didn’t even understand ABC to begin with.
It has nothing to do with being able to handle failure. Failure is not something I struggle with. My main issue is if I should keep spending money on this, my resources are limited and I have other responsibilities, taking money to invest in the app taking into account everything I said can jeopardize other areas.