I run a very small dog training service and having a website is critical to getting clients. However, I just saw a video from a “business consultant” (who sells landing pages) that maintains landing pages are better because it is less distracting than a full website as there is less content to distract them away from the offer. Anyway, I need to update my website and wanted to get your input.
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Pet sitter here! I would go with an actual website. Look at Pet Marketing Unleashed. They can build a website for you (built mine for about $1500) or you can buy website templates at a much smaller fee and customize it yourself. A landing page is too basic for something as complex as training. Basically all a landing page is going to get you is: “I train dogs! Call me or email me gor a quote” you’re not going to get calls because people won’t see your credentials. They won’t have an “about me” or “meet the trainer” page to learn a little about you before deciding to get to know you. Alot of people won’t bother with a company that has some form of pricing listed, whether it be a full blown price list or just a “starting at $XX”.
TL;DR: get a website. Don’t waste your money on a landing page.
thank you, that’s helpful.
I mean I think a full website that you can update and track analytics is more important, and it’s less expensive than you’d think. I bought the domain and created a website through squarespace for just $300 a year
This is so dumb. Not you. Them. I’m a web developer. And I run an agency. They’re selling “landing pages” because they’re simpler and easier to make for them. Landing pages don’t work for service based businesses and small businesses. You NEED content. Extra Pages. Etc. That’s how you rank! Content is king. Like this site I made
We have service pages for each service so they rank for those pages in searches. You want a contact page as well so when they search “contact business” that page ranks for it and they don’t have to go searching a landing page for the form.
If you have offer, ads, or specific services you want to advertise and run ads to, you create a landing page within the site for that specific campaign that’s targeted to those offers and services. You still have your full website around your company so people can learn more about you, what you do, validation that you’re legit, etc.
Don’t trust videos online from consultants and gurus. Good websites take effort and time. You NEED content. Without it you won’t rank. How can people find you if you don’t have the keywords on your site to match their search query? And the proper content amount to satisfy google that you are an authority and your information answers users questions. If you need help with a site you can ask me anything. It’s literally what I do everyday. I’m not a hobbyist or anything. I actually write the code to build my sites and understand how they should be built on a fundamental code level and I have SEO people who I learned from on how pages rank and why. Always happy to share what I know.
Thank you for sharing, this is very helpful.
What are you calling a “full” website?
Home, about me, book appointment, contact us, faq, tos, privacy policy.