I run a very small dog training service and having a website is critical to getting clients. However, I just saw a video from a “business consultant” (who sells landing pages) that maintains landing pages are better because it is less distracting than a full website as there is less content to distract them away from the offer. Anyway, I need to update my website and wanted to get your input.

  • Citrous_Oyster@alien.topBEnglish
    1·
    1 year ago

    This is so dumb. Not you. Them. I’m a web developer. And I run an agency. They’re selling “landing pages” because they’re simpler and easier to make for them. Landing pages don’t work for service based businesses and small businesses. You NEED content. Extra Pages. Etc. That’s how you rank! Content is king. Like this site I made

    https://realdealpainting.net

    We have service pages for each service so they rank for those pages in searches. You want a contact page as well so when they search “contact business” that page ranks for it and they don’t have to go searching a landing page for the form.

    If you have offer, ads, or specific services you want to advertise and run ads to, you create a landing page within the site for that specific campaign that’s targeted to those offers and services. You still have your full website around your company so people can learn more about you, what you do, validation that you’re legit, etc.

    Don’t trust videos online from consultants and gurus. Good websites take effort and time. You NEED content. Without it you won’t rank. How can people find you if you don’t have the keywords on your site to match their search query? And the proper content amount to satisfy google that you are an authority and your information answers users questions. If you need help with a site you can ask me anything. It’s literally what I do everyday. I’m not a hobbyist or anything. I actually write the code to build my sites and understand how they should be built on a fundamental code level and I have SEO people who I learned from on how pages rank and why. Always happy to share what I know.