Title pretty well says it all! I find it difficult to have content to consistently post, to keep up with all the different platforms and all the different trends while still having time to do the actual production side of my business! It’s all very overwhelming! I would love to hear what works for you!
yea this is highly dependent on industry.
if your industry doesn’t lend itself to social media, yea doesn’t make sense.
you find the best channels and double down on what’s working like any business.
like if you look at explodingideas.co or milkroad.com they’re obviously both internet native, so social media will be complimentary.
but if you’re a lawyer doing something super niche it probably won’t be your best ROI channel.
to OPs question if your business is internet native and your audience lives on a platform you’re targeting you need to figure out a content type that is valuable to them and not wasting your time.
meaning sometimes you need to position yourself as an authority and educate them for free, sometimes it means you need to put up non promotional content.
russel brusons book dotcom secrets is a good place to start.