yea this is highly dependent on industry.
if your industry doesn’t lend itself to social media, yea doesn’t make sense.
you find the best channels and double down on what’s working like any business.
like if you look at explodingideas.co or milkroad.com they’re obviously both internet native, so social media will be complimentary.
but if you’re a lawyer doing something super niche it probably won’t be your best ROI channel.
to OPs question if your business is internet native and your audience lives on a platform you’re targeting you need to figure out a content type that is valuable to them and not wasting your time.
meaning sometimes you need to position yourself as an authority and educate them for free, sometimes it means you need to put up non promotional content.
russel brusons book dotcom secrets is a good place to start.
yea to add to these, i’ve had a multiple profitable online businesses.
MVPs are very much alive and kickin.
more popular than ever.
but you probably can’t tell the difference between MVP and launched product.
Everything has gotten so accessible people will build full fledged brands and launch them, just no infrastructure or minimal infrastructure on the backend.
for something as simple as a teeth whiteneing product like trysnow.com or a business service like explodingideas.co there’s tons of examples of companies that started with mvp.
for saas too.
i mean look at theranos, elizabeth didn’t even have an MVP and did a deal with walgreens.
that gives you everything you need to know tbh.