Hi everyone!

Let’s assume, I’ve got a successful file converter website that’s gained a lot of traffic due to its simplicity and free service. I’m contemplating its future and would love your insights on two scenarios:

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  1. Currently, there are no ads on the site (not even Google Adsense). Do you think the high traffic alone could make the site attractive to potential buyers?

  2. If I incorporate some non-Google Adsense ads, enough to just cover operational costs (resulting in low income but maintaining high traffic), could the site’s traffic still be a strong selling point to potential buyers?

I’m trying to understand how much value high traffic holds in the absence of significant ad revenue. Thanks for your thoughts!

  • JouniFlemming@alien.topBEnglish
    1·
    1 year ago

    Considering your traffic is built around a very specific task (file conversion), and it is inherently people who want something for free, I would approach this by contacting some of the biggest companies of the niche who make similar products and ask whether they would be interested in some kind of cooperation.

    For example, every time someone converts a file, you thank them and then show them a link that in case they need to also edit the file a bit, they can use this product.

    I could imagine developers of such product would be very keen on having their product recommended this way.