Hi everyone!

Let’s assume, I’ve got a successful file converter website that’s gained a lot of traffic due to its simplicity and free service. I’m contemplating its future and would love your insights on two scenarios:

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1. Currently, there are no ads on the site (not even Google Adsense). Do you think the high traffic alone could make the site attractive to potential buyers?

2. If I incorporate some non-Google Adsense ads, enough to just cover operational costs (resulting in low income but maintaining high traffic), could the site’s traffic still be a strong selling point to potential buyers?

I’m trying to understand how much value high traffic holds in the absence of significant ad revenue. Thanks for your thoughts!