I think it needs to be more visual, I suggest you make the “churn story” in the form of comic book with each stage (heading like: Churn happens, Catch them…etc) to be included in a block (web designers will understand) with an image representing it. make it a funny let’s say “Churn happens” block to include the image of a minion moving out leaving an open door. “Catch them …” block, another image of a minion running after another to catch 😂, and so on. My main idea mak it visual and appealing. wish you all the best.

First of all, I love the product. As a SaaS founder myself, the problem it’s solving is very relatable. However, the landing page can be improved in several ways:
Bad readability: It feels more like a blog than a landing page. For a landing page, it’s crucial to ensure that all important information is easily scannable. People typically don’t read landing pages thoroughly; instead, they are more like “finding keywords that are relatable to them.” Therefore, you should strategically place each keyword on the landing page. Currently, the landing page is not doing this effectively.
Lack of differentiation: There’s no information on how the product can be differentiated from its competitors. I suggest you write a blog post on this or create a dedicated comparison section/page.