Hey world,
I just acquired this SaaS (https://cancelo.io/). It’s my first time in this industry.
I will seriously appreciate any comments on how I can improve it (Eg: anything unclear or can be said better).
Feel free to be mean!
PS: Based on the suggested feedback we will create our landing page 2.0.
First of all, I love the product. As a SaaS founder myself, the problem it’s solving is very relatable. However, the landing page can be improved in several ways:
Bad readability: It feels more like a blog than a landing page. For a landing page, it’s crucial to ensure that all important information is easily scannable. People typically don’t read landing pages thoroughly; instead, they are more like “finding keywords that are relatable to them.” Therefore, you should strategically place each keyword on the landing page. Currently, the landing page is not doing this effectively.
Lack of differentiation: There’s no information on how the product can be differentiated from its competitors. I suggest you write a blog post on this or create a dedicated comparison section/page.