It seems like every startup nowadays has a landing page that looks like Linear - dark mode, frosted glass components using blurs, outer space background, lots of gradients, etc.
I actually like this aesthetic, but when every single startup landing page looks the same, it quickly becomes boring. What do you all think? What are your favorite landing pages that don’t follow this aesthetic?
Lots of good comments here but thought I’d mention: Trends are trends for a reason - typically (albeit not always) there is some practical reason why said trend is popular. The problem is when people generically apply the trend without thinking of the reason why that may be useful for them. This is why a first-principles approach to design is so important.