Me and a few other former Microsoft employees have started our own consultancy company.
What we did as a first step was to crawl through all our microsoft inboxes and plug anyone we have worked with in a CRM. We managed to get a few projects because of this, but in many cases people just don’t reply and one can only follow up x many times.
What do you guys think would be our best next step? We are currently finishing our website and had planned to hire somebody to help us generate leads using both email and LinkedIn. Is this a good approach or do u have any better ideas?
If you have an ICP lined up and proof of work then the best next step you can take is literally shoot messages at them.
The best mediums to do this are LinkedIn and email as they allow you to be very specific. And as I guess you’re in some sort of tech consultancy, I’d also suggest taking advantage of Crunchbase’s DB.
The actual next step would be preparing for both so whenever someone takes over you can hit the ground running.
For LinkedIn, it’s easy. You only need a strong profile, which shouldn’t be hard considering you come from Microsoft. Then you’d need to find the contacts either using LinkedIn Sales Navigator or another tool.
I wouldn’t recommend going for LinkedIn Ads early on as you’re still figuring this out.
For email, you’ll need to prepare a lot more as you need to set up an alt domain, email accounts, DKIM/SPF/DMARC/Tracking Domain, and warm up the email accounts. Once that’s up you only need to worry about the actual work (writing, sourcing leads, and sending the emails).
Ok yea, that’s all already done. Sounds like we’re on the right track then.