Is cold email outreach the only way?
Outbound Marketing. Figure out who your audience is, then get in front of them (virtually, physically, whatever).
You’ll have to be more specific.
There are many ways to attract, connect, and engage with your target audience.
When you say “that nobody is actively looking or searching for?” , do you mean that nobody has ever thought about buying what it is that you want to sell and you don’t even know who would be interested to buy it?
Or are you assuming that their is a group of people that you know would be eager to buy if only they understood the benefits and you want to reach out and touch them?
My company does markets tests but only b2b solutions.
Happy to just share how we take a pulse and you can copy whichever parts you like. What sort of business?
What do you mean by “market tests”?
We go out and try to get business, quickly tuning approaches while also building channels, partners entrenchment. We try to gauge what we think of their prospects and of our ability to efficiently put a great team on it.
We do growth projects where we grow revenue incrementally for the partner by anywhere from $2MM - $8MM in 12-18 mths.
Ai service business; assuming it’s about using Ai to dramatically improve the target business customers
Firstly you need a way to identify the companies with this challenge Next you need to find the relevant stakeholder who would be the decision maker on a product like this; should be the CEO or COO for companies around 30-60 headcount, I’d avoid larger corporates they can take months and with multiple stakeholders, some of whom would be threatened; not to mention procurement departments and very very very long payment cycles.
So finding these stakeholders would be events and LinkedIn (outbound) you can try and also get referrals from current contacts - speaking at events and being a thought leader is very strong; writing a blog/substack/ LinkedIn articles will help with profile building brand awareness and SEO; replying to thread like this on Redding or quora is also a good approach but more long term
What to talk about and write about - get to very deep specifics on HOW to solve issues; be specie to the kind of use cases the target customers would have. Don’t just show the features of the product but make sure it’s been put in context of actually solving the problems the customer face
Testimonials help but they aren’t what will trigger a purchase, they act as a validation of quality and reliability
Leaning on happy customers for referrals is also a good idea
I work with startups to help them grow online. Feel free to message me if you have any questions.
But growing organically on any social media platform will be a challenge because their algorithms are built to limit organic so you have to pay to get any real traction. So a strong content and networking strategy will be key if the paid route is not something you want to pursue. I’d like to understand your company more and your vision to help give you more recommendations
There are many ways to promote a new business that nobody is actively looking or searching for, besides cold email outreach. Some of them are:
Creating a brand image that stands out and appeals to your target audience.
Using social media to share valuable content, engage with potential customers, and build a community.
Making use of an email marketing strategy that offers incentives, personalization, and segmentation.
Participating in local events, networking with other professionals, and sponsoring causes that align with your values.