I’m planning to do some market research in the niche of startup/SaaS founders and I wonder what the best way to do so would be.
Online forms or a web call? Another approach you might prefer?
P.S. Mods I’m sorry if this isn’t the appropriate way to post this. Please take it down if you think it’s inappropriate.
I’m always happy to jump into a 15 minute call to talk about a problem I actually have with a person I think might be able to solve it
Wow! I’ve seen some really compelling data sheets with an online forum. It depends on distribution, of course, which makes all the difference.
Usually web calls are best.
But. Also but but but but but. If you have like $50-100 per survey, and curate a list, and do some sort of, “experimental design” with the questions, you’re NOT doa and it looks like something aspects of a business can be built around.
I’m a professional researcher and happy to help - DM your questions with some more context.
You need to TALK with them.
I think you need to figure out what your research goal is first. Here is what I do:
- Write down all the steps of my idea
- For each step, write assumptions: ask myself what needs to be true for it to work (either for us to build it, or for consumers to desire it)
- Rank the assumptions on two dimensions: risk level, certainty level
- Pick the riskiest assumptions (low certainty high risk) and ask yourself two questions:
- What data do we need to acquire for this no longer to be our riskiest assumption?
- How do I go and get that data as quickly as possible (in a few days)
Once you’ve written down answers for a set of assumptions you should be able to figure out the right research formats to use. It might be surveys, it might be interviews, it might be other methods like landing page tests. It all depends on your riskiest assumptions.
I hope this helps!
Thanks for the advice! Landing page tests aren’t going to work for me, I’m selling services that are specific and have a fluctuating price depending on the projects requirements.
I’m selling services that are specific and have a fluctuating price depending on the projects requirements
That makes sense!