I’m planning to do some market research in the niche of startup/SaaS founders and I wonder what the best way to do so would be.

Online forms or a web call? Another approach you might prefer?

P.S. Mods I’m sorry if this isn’t the appropriate way to post this. Please take it down if you think it’s inappropriate.

  • camwest@alien.topBEnglish
    1·
    1 year ago

    I think you need to figure out what your research goal is first. Here is what I do:

    1. Write down all the steps of my idea
    2. For each step, write assumptions: ask myself what needs to be true for it to work (either for us to build it, or for consumers to desire it)
    3. Rank the assumptions on two dimensions: risk level, certainty level
    4. Pick the riskiest assumptions (low certainty high risk) and ask yourself two questions:
      1. What data do we need to acquire for this no longer to be our riskiest assumption?
      2. How do I go and get that data as quickly as possible (in a few days)

    Once you’ve written down answers for a set of assumptions you should be able to figure out the right research formats to use. It might be surveys, it might be interviews, it might be other methods like landing page tests. It all depends on your riskiest assumptions.

    I hope this helps!

    • maga_ot_oz@alien.topOPBEnglish
      1·
      1 year ago

      Thanks for the advice! Landing page tests aren’t going to work for me, I’m selling services that are specific and have a fluctuating price depending on the projects requirements.

      • camwest@alien.topBEnglish
        1·
        1 year ago

        I’m selling services that are specific and have a fluctuating price depending on the projects requirements

        That makes sense!