In this modern digital age, how important is a logo for your business?
I’m a freelance graphic designer and I’m always looking to help out anyone who needs help visualizing their brand. But with logos becoming more and more minimalized, and computer-generated imagery gaining more and more exposure, I can’t even tell if there is a serious market out here anymore.
Would love to hear some takes on this!
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There are a few competing factors. I think many people starting businesses want to have an identity for the business. The problem is between AI and logo creation companies your target market is probably someone is has both money and a vision. I would think this is a smaller market. You could take the template approach and build your own logo generation tool with your own designs. But i would also consider how you can broaden your service to include add creation, email design, social deliverables, etc. Maybe even have a package price for things. Good luck.
It’s a tough market to get in right now. AI creates average logos that are better than most of the handmade logos. You only give the brand description, and choose from infinite number of logos in just seconds. And for free. (only need to pay for extras like cover pictures, assets etc.)
Some people may think a logo is important but it’s not. I don’t see any startup/brand fail because of a bad logo.
Unless you create a system to compete with those AI logo companies, I don’t recommend any graphic designer to get into that market.
Logos in my opinion are what Makes the Bussiness as it’s the symbol of it like Nike for example their Nike symbols their brand whenever you see a tick on a shoe you think nike
Is the Amazon arrow going from a-z cool? Absolutely. I didn’t know about that until 15 years after I was using Amazon.
The 10 dollar Logaster Logo worked great for our previous company. This time around our logo is just a large V. We weren’t even creative with the colors. White and gray so when placing the logo we only have to wonder if the light or the dark template will work better.
More important than the logo is the consistent look and feel. Not having a mess up on the fonts etc. The simpler you keep all of that, the better off you will be until you can afford to spend a lot of money in creating and maintaining your look and feel. So I would discourage a new business from putting too much effort into their logo. Actually I would tell them to get the logo and name done with and start finding customers. You have zero brand equity until you have customers and can still easily change everything after you have a few customers. But until you have customers, you’re not a business.