In this modern digital age, how important is a logo for your business?
I’m a freelance graphic designer and I’m always looking to help out anyone who needs help visualizing their brand. But with logos becoming more and more minimalized, and computer-generated imagery gaining more and more exposure, I can’t even tell if there is a serious market out here anymore.
Would love to hear some takes on this!
It’s a tough market to get in right now. AI creates average logos that are better than most of the handmade logos. You only give the brand description, and choose from infinite number of logos in just seconds. And for free. (only need to pay for extras like cover pictures, assets etc.)
Some people may think a logo is important but it’s not. I don’t see any startup/brand fail because of a bad logo.
Unless you create a system to compete with those AI logo companies, I don’t recommend any graphic designer to get into that market.