I own a concrete business and have been in the industry for many years. I’ve managed to achieve success and build a strong team. Recently, a friend who started a contracting business called me to discuss how I got my leads and the challenges he was facing. I have a rule: when someone discusses business, I no longer address them as a friend.

I asked him about his process, and he mentioned calling leads and sending emails. Digging deeper, I discovered he had no system, no frequency of contact, and no scripts. Despite being a skilled contractor, his lack of a system was affecting his sales. I emphasized that when dealing with leads, you’re not just a contractor but a salesman, and your job is to sell your service, not just provide a price.

Interestingly, he hadn’t considered this perspective before. The best lesson I’ve learned in my business is that my product’s success relies on my team’s ability to sell, not just on my craftsmanship. It’s a mistake to solely rely on your skills and tools. In business, you’re in sales. Invest time in improving your sales skills or hire someone proficient in it. If I had a nickel for every skilled contractor with a truck who thinks they’re the best…

  • Rudy_Gobert@alien.topBEnglish
    1·
    1 year ago

    This is the reason my company exists. Through the years I have come across so many craftsmen that are really good at their job, but don`t have a clue about sales. Many of them hate sales too and wouldn`t know how to hire a good salesperson.

    My company does booking and sales for craftsmen. Our goal is to create situations where we let the craftsmen be good at what they do and us do our thing. It works really well with the right partner companies.