Context: I’ve started a semi-dropshipping hobby (all product come to my door and I send them out) and now I want to engage in marketing and sales while gaining knowledge so that I trust what I do. I plan to sell acrylic lights (run lights with illustrations), it’s not the greatest product but I think that I have a chance since I personally hadn’t heard of it since recently. As a start I plan to just sell on instagram (and other social media but mostly insta) via DMs and send it out via my country’s modt common sender. So with the product, (half ish) platt from, pricing and delivery thought out, I’m now starting to wonder how to market myself or just get people to find me in general. As I said I have started social media and their I’m going to talk about color psychology (since I thought it’s an interesting subject related to my product) but since my subject and product are so niche I have a hard time believing that it will gain any attraction at all even if I’m consistently posting. So I just want your help or advice on what would be a good marketing strategy for me. Should I use posters, build a website, Google ads, social media ads, cooperate with influencers or other brands/businesses (even tho I doesn’t have anyone in the same genre of business)? Any advice is really helpful and it doesn’t have to be about only marketing in this case since I’ve laid out so much of my business structure

And btw I plan to only sell in my home country Sweden for the time being