As the title says, if you’re currently running FB or IG ads for B2B or B2C, I’ll analyse and troubleshoot your current strategy to get you on track.
Alternatively, if you’re wondering if you should start running paid ads and not sure where to start, I’ll write out a brief plan for you.
If you’re interested, in the comments leave what’s your service, who’s your customer, what’s your offer and what’s your current strategy.
Some of my recent wins:
- $340k generated for home service biz with $3k spent in ads.
- $17 CPA and 4 ROAS for a niche ecom brand
- $120 CPA and 14 ROAS for a luxury brand ($800+ product price)
- $40 cost per appointment for an agency
- $24 CPA for $97 info product
I’ll be here for an hour and help first 10. First come, first serve.
If your average sale is over $7k, I recommend cold email for this. Why? Your target market is super specific and your product is not something that people would make an emotional decision on.
I’d scrape property managers and developers by state or city, enrich the data with personal emails, “about me” sections from linkedin and phone numbers. Seperate the lists by a common denominator to make more personalized emails.
Then setup a cold email system with 5 - 10 inboxes that you can send out automated, personalised emails from.
You don’t want to sell in your initial email. Rather, you want to start a conversation. You can start with something like
"Hey Bob, we’ve noticed that a lot of properties in X lack storage. Do the properties that you manage have this problem? " This is overly simplified, but you get the idea.
When you get positive replies, you’ll want to gauge the size of their problem and if your solution fits, pitch a call.
In the emails, focus on the ultimate benefit that your product solves and why developers and managers should care.
Super easy and cost effective way to reach your target audience and close deals.
Doing this exact same thing, we helped a wholesale coffee company that sells to roasters close $100k in bit over 1 month.
That’s so reassuring that you say that because that’s exactly what we do! It has by far been the most effective marketing, typical sale is 15k+. Interesting that you mentioned a minimum sale price to make this worthwhile. This works for the exact reason you mentioned. I’m able to explain exactly what we offer and then the ads they see after the fact aren’t the first time they’ve heard of our products.
I do like to drive people to the website and then be able to re-market to them because we have an incredibly long sales cycle. 2 to 3 years really. There is no way to actually purchase online. You have to get in touch with us to get a proposal, etc. we have approached about 30k people in past 2 years this way.
So, do you feel there any purpose in ALSO doing social media posting? (Organic? Paid?) There are so many people that we havent been able to reach/ scrape etc. But I have doubts about its effectiveness.
ALSO, my other big challenge that I was going to actually make my own post about is when we do trade shows it is hard to communicate what we are offering just visually as they are walking by. Do you have any specific advice on that? I can add a photo of our trade show if that is helpful.