Cool! So the obvious route here is cold email. Scrape every single company that uses paper packaging and segment them based on size / revenue.

Come up with key benefits why they should consider you over their current supplier or competitors.

Create a cold email system (outlined in other comments and in a post in my post history)

Enrich your lead list with purchase manager details (first/last/email)

In your campaigns, offer to send over your price sheet.

Follow up and warm call those who said “yes” to price sheet.

We did the same thing for wholesale coffee and it worked great.

Depending on your margins, paid advertising is going to be your friend. I’ll assume that your profit per deal is relatively high for this strategy.

1. Collect all the preconceived notions, objections and reasons why people THINK private flying is not for them and write a pdf where you overcome those objections.

Some title ideas:

“11 things you need to know before flying private”

“Flying private - What commercial companies don’t want you to know”

“7 misconceptions about flying private”

You’re going to give this away in exchange for their contact information using lead ads.

2. Once you have that lead, there’s 2 things I’d do.

First, route their contact data to a newsletter platform (I use sendfox) and start nurturing them with a couple of emails per week.

Second, as soon as they submit their information, have an automated sms and text sent out that simply says

“Hey Axel, just sent you that pdf about flying private. Planing to travel anywhere anytime soon?”

If they say yes or answer positively, another automated SMS goes out and says “Would you consider flying private for this trip?”

Depending on what they answer next, a front desk person or assistant would take over from here and see what’s what.

3. In the email newsletter, further educate the list with topics surrounding your frequently asked questions. In the footer of each email, link to a reservation or booking page.

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There’s quite a few nuances to this so if you need a clarification to any of the points or you think that this would never work, let me know why!

Will do!

Software dev is fairly difficult to generate leads for, but I know a strategy that works.

1. Scrape all startups that recently got funded from crunchbase. The fact that they just got funded means that they have free cash to play around with and also need either product built or an MVP.

2. Take that list you scraped and scrape decision makers of those companies. A lot of freelancers offer this, make sure to ask to scrape both company and personal linkedin as well.

3. Build a cold email infrastructure so you can send 500 - 600 emails per day (I have a post on how to do this somewhere in my post history)

4. Leverage the successful exit of the owner in the cold email copy to build credibility and rapport. If he can, I’d suggest that he writes out a MVP checklist that you can offer in the emails as a soft hook.

example:

"Hey Mary, congrats on closing series A. I think at this point you start to realise that the saying “more money more problems” is true, haha.

I founded and exited X company back in 202X and was wondering if I could send over my ultimate MVP checklist?

Best,

the owner

the company"

5. Test and reiterate. It’s likely that the first copy won’t hit the mark. Change the copy every 500 sends until you find something that works.

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6. Connect with the before scraped list on linkedin and start posting content that relates to your service AND solves tech startup problems.

Focus on writing 1 post that solves 1 problem every week.

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Again, software development, hard one to crack since it’s something you don’t really need every day.

Good luck!

In this case - both. You’ll have the volume of meta ads, quality and intent of cold email and more importantly - redundancy. I’ve actually targeted construction companies with both cold email and paid, if you need any insights, let me know!

I use the exact same strategies that I use for myself. To target roofers, I’d rely heavily on paid ads.

Glad you found it interesting!

If you don’t mind me asking, how did I change your perspective?

That’s awesome. Are you an ecom agency?

Emails 50 inboxes total, 20 gsuite, 10 outlook, 20 Inframail, around $200USD/m

Sending platform, smartlead: $78/m

Lead scraping varies a lot, but $20 - $50 per 1000 contacts. Using 3rd party scrapers to scrape apollo, sales nav and google maps, there’s a lot of providers with similar pricing

Lead verifying: Millionverifier, I think it’s $50 per 20k email verifies

CRM: Highlevel, $250 or so/month

These costs change quite a bit as i try new providers for both emails and lead scraping.

That’s how reddit is. You can sit and wait for referrals and slow growth, I’m continuing to blast cold email and ram paid ads.

The key is to make the emails seem like you’re not just another statistic.

You’re the kind one, aren’t you.

DM’d

If your average sale is over $7k, I recommend cold email for this. Why? Your target market is super specific and your product is not something that people would make an emotional decision on.

I’d scrape property managers and developers by state or city, enrich the data with personal emails, “about me” sections from linkedin and phone numbers. Seperate the lists by a common denominator to make more personalized emails.

Then setup a cold email system with 5 - 10 inboxes that you can send out automated, personalised emails from.

You don’t want to sell in your initial email. Rather, you want to start a conversation. You can start with something like

"Hey Bob, we’ve noticed that a lot of properties in X lack storage. Do the properties that you manage have this problem? " This is overly simplified, but you get the idea.

When you get positive replies, you’ll want to gauge the size of their problem and if your solution fits, pitch a call.

In the emails, focus on the ultimate benefit that your product solves and why developers and managers should care.

Super easy and cost effective way to reach your target audience and close deals.

Doing this exact same thing, we helped a wholesale coffee company that sells to roasters close $100k in bit over 1 month.

Thanks GPT. These automated accs are getting out of hand.