We found a manufacturer in China through Alibaba and that has been successful. It is very similar to something they were already producing, just required some design changes…nothing complicated

We had a 3rd party quality control person inspect the first few runs of product at several points during the process.

As a side note, Before we placed our first order my partner flew out there to see the factory so he could make sure it was legit and establish himself personally with the account exec. This was based on the recommendation of a family member who had goods manufactured for years in China. I get the sense that a personal relationship is still highly valued.

That’s so reassuring that you say that because that’s exactly what we do! It has by far been the most effective marketing, typical sale is 15k+. Interesting that you mentioned a minimum sale price to make this worthwhile. This works for the exact reason you mentioned. I’m able to explain exactly what we offer and then the ads they see after the fact aren’t the first time they’ve heard of our products.

I do like to drive people to the website and then be able to re-market to them because we have an incredibly long sales cycle. 2 to 3 years really. There is no way to actually purchase online. You have to get in touch with us to get a proposal, etc. we have approached about 30k people in past 2 years this way.

So, do you feel there any purpose in ALSO doing social media posting? (Organic? Paid?) There are so many people that we havent been able to reach/ scrape etc. But I have doubts about its effectiveness.

ALSO, my other big challenge that I was going to actually make my own post about is when we do trade shows it is hard to communicate what we are offering just visually as they are walking by. Do you have any specific advice on that? I can add a photo of our trade show if that is helpful.

My company is super niche. We are B2B furnish and install 2 new-to-market innovation specifically for resident storage in multifamily properties (condo/ apartments).

I feel like we really struggle to get our message across concisely in a way that prospects understand what we offer. People often think we are an off-site mini storage.

We use remarketing and google ads and have just started IG, LinkedIn and Twitter organic only- Social hasnt seem to work in the past when we have done paid.

Targets- high level property management and developers. Also architect and general contractors as a secondary target.

Website is www.Bradyl.com