I run a marketing agency and I’ve hired multiple lead generation agencies and freelancers (all targeting different verticals) to help us generate leads.
Qualified leadflow has been our biggest challenge. My lead gen partners are saying it will take between 2-4 weeks to start pulling leads. They’ve all just started with us.
On our end we’ve optimized everything we can. Case studies, presentations, landing pages, product, etc.
There’s nothing more left for us to do but wait.
In the meantime there’s only some minor fulfilment work left for pre-existing clients.
I’ve always hustled to get sales, and to sit there and wait feels like hoping the problem will resolve itself which is never good policy.
Successful agency owners/entrepreneurs what are your thoughts on this?
I’m a partner at a marketing agency. Our bread and butter is our client retention. They’ve stayed with us for long periods of time and we occasionally get referrals from them. Some of our clients have been with us for over 30 years. There’s a level of partnership that must be achieved to retain clients for that long. You must provide value to them. Real value, not skin-deep superficial value, but hard-hitting conversions.
Agency work is tough. There are daily challenges and you’ll always be having to reinvent yourself with clients. Just yesterday I had to explain how SEO works and how people don’t always start at the home page when visiting a website. This type of stuff can be very, very time consuming and not always billable.
I’m curious to know how those lead suppliers work for you. I get emails from them every single day. We actually have our own B2B lead database subscription that we utilize for clients, we haven’t tried using it for ourselves, but it’s always been an option.
We are constantly swinging between wanting business growth, yet being too busy with the day-to-day to pick up the phone and put in the work to call leads. It’s an issue that will not be resolved soon. But it’s not a dire need at the moment