I’ve learned in sales that the NUMBER 1 thing that gets people to respond is a very simple formula:
Legitimate need + free value
Identify that they need what you have, but don’t sell them right away. Provide the free value. Sometimes, when the time is right you can add an emotional variable and use that to persuade someone to take action towards the next steps.
I’ve learned in sales that the NUMBER 1 thing that gets people to respond is a very simple formula:
Legitimate need + free value
Identify that they need what you have, but don’t sell them right away. Provide the free value. Sometimes, when the time is right you can add an emotional variable and use that to persuade someone to take action towards the next steps.