It depends on to whom do we advertise? One of our clients is an olive oil business, so we won’t run their ads on Snapchat. The other client is a home decor online store, so in their case, LinkedIn wouldn’t be the ideal marketing platform.

The point is, specify your ICP as finely as possible and only then think about advertising. It’ll at least make the process easier.

Hi! This would definitely be an invalid way of conducting market research, if this were market research.

However, this is an example of my curiosity in other people’s perception of things.

That being said, feel free to leave your thoughts on cold mail as well.

Very legitimate. Thanks for answering so thoroughly. Are there any services that you think would help your business in 2024?

Can you share more about their proposal?

Can you describe what you were working on with them once you enrolled?