The majority of salesy cold mail goes straight to trash. But as a business owner, what would make you respond?

  • tvrxn@alien.topB
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    1 year ago

    My favorite strategies for making cold emailing more effective and less awkward💁🏼‍♀️

    Tried and True techniques, copy and paste these somewhere so you can reference them!!

    Friendly Introduction

    • ⁠Start with “Hi [Recipient’s Name],” and then mention something you admire about their work or company. For example, “I was really impressed by your latest product launch!”

    Personalized Offer

    • ⁠Get straight to the point, but keep it friendly. “I thought of you when I came across something that could really help with [specific challenge or opportunity you noticed about their company].”

    Relatable Success Story

    • ⁠Share a quick story or example. “Just last month, we helped a company like yours achieve [specific result], and I believe we can do the same for you.”

    Easy Next Step

    • ⁠Suggest a no-pressure call or meeting. “Would you be open to a quick chat next week? I promise to keep it short and sweet!”

    Warm Closing

    • ⁠Thank them and add a personal touch. “Thanks for considering this, [Recipient’s Name]. Looking forward to the possibility of working together!”

    These prompts should help make your cold emails feel more personal and engaging which should (in theory) help the chances of getting a positive response. The goal is to start a conversation, not just pitch your product or service.