My favorite strategies for making cold emailing more effective and less awkward💁🏼♀️
Tried and True techniques, copy and paste these somewhere so you can reference them!!
Friendly Introduction
• Start with “Hi [Recipient’s Name],” and then mention something you admire about their work or company. For example, “I was really impressed by your latest product launch!”
Personalized Offer
• Get straight to the point, but keep it friendly. “I thought of you when I came across something that could really help with [specific challenge or opportunity you noticed about their company].”
Relatable Success Story
• Share a quick story or example. “Just last month, we helped a company like yours achieve [specific result], and I believe we can do the same for you.”
Easy Next Step
• Suggest a no-pressure call or meeting. “Would you be open to a quick chat next week? I promise to keep it short and sweet!”
Warm Closing
• Thank them and add a personal touch. “Thanks for considering this, [Recipient’s Name]. Looking forward to the possibility of working together!”
These prompts should help make your cold emails feel more personal and engaging which should (in theory) help the chances of getting a positive response. The goal is to start a conversation, not just pitch your product or service.
I’m sorry this happened to you! I don’t have a ton of tech skills either, but I specialize in consumer psychology and neuroscience so I can help you with brand positioning and audience alignment. I think you should still pursue your idea, just focus on your USP and think of ways that you can improve upon what those frauds came up with! It’s all a learning experience and things will go up from here! 🙏🏼