I was not questioning the sales ability, but I took a periodic dive into the day to day sales activity and that was disappointing. We are not following the processes that are in place for follow up and lead nurturing. As a result, we did not try to communicate with this customer in almost 3 months.

Prior to this month when sales were continuously up, there was a busy period that took my focus off analyzing our day to day sales functions (calls made, follow up, etc)… I’ll take the lesson learned from that. I should be better managing our sales numbers in both busy times and slow times. I have a habit of taking a closer look into things when it starts to feel slow. This time I uncovered that we were producing a lot of sales with relatively minimal effort.

I like this approach. I will probably say something like this in the future