Marketing is a very difficult thing for small business owners. Your gut is already telling you that.

A struggling solo practitioner opened ‘the little clinic.’ Everyone thought it was for children only so they had no adult patients.

You need to actually be in charge. Also, how much are you paying to buy the biz ? It’s bad if you have to finance your dad’s retirement and then you have big debt. Also what is the arrangement to keep him around as a consultant. We need to know all these things in order to weigh in properly

I ran a medical clinic. You will not find what you seek. The concept of an answering service slash appointment setting service seems so simple, but it’s not. I suggest you ask people to text you, that’s what customers want these days. You can get a business texting service like eVoice where it’s more sophisticated than Google voice and way more sophisticated than one guy with ‘The’ cell phone.

Many of you here don’t realize that a lot of parent-child businesses specifically rely on exploitation of the child. Many boomers are pleased as punch to keep their children under their thumb, earning little money, with absolutely no shame. That’s what this is here. Dad will never ever admit that it was fucking stupid to buy $150k worth of equipment. We can only hope that son doesn’t own any of that debt.