Templates and a desire to move fast and launch asap would result in this convergence. It’s not worth spending tons of hours or dollars on a super unique website pre-PMF, and while you’re rapidly experimenting with messaging it makes sense to use something that’s easy to change around quickly. We went with clean and simple with some pops of gradient here and there: https://www.infield.ai

I was you about two years ago, almost down to the dollar amount of revenue. Same dependence on one enterprise customer, cofounder is my husband.

We took a vacation and talked at length about what we had left in the tank. Each of us. One of you may be more willing to give it another go than the other. Do you have investors? Employees? That will affect your decision too.

I wouldn’t blindly pivot without assessing your own mental state as it’s super easy to try out different ideas and burn yourself out on putting yourself out there as the non-technical founder selling different things over and over again (speaking from experience). Happy to chat more over dm.

Startups fail when they run out of money or the founders run out of motivation to continue. If you haven’t done either, you are default still in business. Up to you whether you want to keep going.

The problem is founders are just really bad at explaining what their startup actually does. The founders still figuring out what their users want are the worst offenders, because they just say whatever they think the ICP of the day wants to hear.

Some companies want to hire founders, some don’t. Many YC companies want to hire founders because they appreciate the scrappiness, willingness to wear many hats, and speed. You should check out putting your profile on Work at a Startup.