I read recently that I think it was 56% of related budget is spent on sales acquisition and 44% on content marketing. I think they’re both useful in tandem. The content space is becoming incredibly noisy, people posting like 2 or 3 times a day about everything if you’re looking at a channel like LinkedIn.
Cold outreach is changing too at the moment with companies like Google becoming hypersensitive for even well written and mail merged emails. The new thresholds were announced recently and it was something ridiculous where if you send 100 emails that are delivered to a clean verified business email address list, if 3 recipients decide to junk you, then that’s the threshold for being considered a slammer. Perhaps trying to drive revenue towards their advertising solutions.
I read recently that I think it was 56% of related budget is spent on sales acquisition and 44% on content marketing. I think they’re both useful in tandem. The content space is becoming incredibly noisy, people posting like 2 or 3 times a day about everything if you’re looking at a channel like LinkedIn.
Cold outreach is changing too at the moment with companies like Google becoming hypersensitive for even well written and mail merged emails. The new thresholds were announced recently and it was something ridiculous where if you send 100 emails that are delivered to a clean verified business email address list, if 3 recipients decide to junk you, then that’s the threshold for being considered a slammer. Perhaps trying to drive revenue towards their advertising solutions.