Since venturing into the startup world in 2021 as a technical solo founder, I always had to pursue advice on the non-technical stuff such as marketing. When starting out as a boostrapped project, it’s commonly adviced that you should focus on direct outreach and skip any SEO/Content Marketing work.
But I’m wondering if this memo changed recently due to all the advancements in AI and text generation. What took 10 hours to write can now take 3 with the right automations setup. So if this change means that it would be good idea for founders to semi-automate their content marketing even in the very early stages.
To be clear, by early stage I mean you have a few users and maybe handful of customers not a blank zero. Also by ‘content automation’ I wouldn’t solely rely on ChatGPT to generate my blogs, but it for sure can help me with research, ideation, drafting, and reviewing.
What do you guys think?
I read recently that I think it was 56% of related budget is spent on sales acquisition and 44% on content marketing. I think they’re both useful in tandem. The content space is becoming incredibly noisy, people posting like 2 or 3 times a day about everything if you’re looking at a channel like LinkedIn.
Cold outreach is changing too at the moment with companies like Google becoming hypersensitive for even well written and mail merged emails. The new thresholds were announced recently and it was something ridiculous where if you send 100 emails that are delivered to a clean verified business email address list, if 3 recipients decide to junk you, then that’s the threshold for being considered a slammer. Perhaps trying to drive revenue towards their advertising solutions.