Reported, if this company doesn’t follow any basic etiquette, what makes of their enterprise architecture, cyber security, compliance and so on

Excel sheets are good if you’re just doing it for the sake of it, if you need a hyper tracking process, clickup, notion, trello are good… we personally leverage all these

If you can generate content others can too… i don’t think there has been a huge shift for now… but direct outreach and paid marketing will always pay off quickly than SEO/content… even if you can generate lot of content it also takes time to refine it and make it SEO and website worthy otherwise you’re just putting content no one will read… even if content is automated or the process you mentioned, requires some strong data points, graphics, metrics, links, resources so forth for a content piece to be actually SEO optimised… in my circle the founders I’ve worked with SEO & content has always been a long term strategy… only the thought process has changed from (damn for blogs and content we will require lot of specialsied skills sets) to - (content is easy let’s hire an intern or two we can teach them what to do what not to do)… i don’t blame them.