Since venturing into the startup world in 2021 as a technical solo founder, I always had to pursue advice on the non-technical stuff such as marketing. When starting out as a boostrapped project, it’s commonly adviced that you should focus on direct outreach and skip any SEO/Content Marketing work.
But I’m wondering if this memo changed recently due to all the advancements in AI and text generation. What took 10 hours to write can now take 3 with the right automations setup. So if this change means that it would be good idea for founders to semi-automate their content marketing even in the very early stages.
To be clear, by early stage I mean you have a few users and maybe handful of customers not a blank zero. Also by ‘content automation’ I wouldn’t solely rely on ChatGPT to generate my blogs, but it for sure can help me with research, ideation, drafting, and reviewing.
What do you guys think?
If you can generate content others can too… i don’t think there has been a huge shift for now… but direct outreach and paid marketing will always pay off quickly than SEO/content… even if you can generate lot of content it also takes time to refine it and make it SEO and website worthy otherwise you’re just putting content no one will read… even if content is automated or the process you mentioned, requires some strong data points, graphics, metrics, links, resources so forth for a content piece to be actually SEO optimised… in my circle the founders I’ve worked with SEO & content has always been a long term strategy… only the thought process has changed from (damn for blogs and content we will require lot of specialsied skills sets) to - (content is easy let’s hire an intern or two we can teach them what to do what not to do)… i don’t blame them.