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Joined 1 year ago
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Cake day: November 8th, 2023

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  • I’ve been in marketing for 15 years and own an AI startup now with a waitlist so huge before we launch it’s almost overwhelming.

    I would say. If everyone is your target market no one is. It sounds like a classic case of “no one is” from my limited perspective into your product.

    I would recommend honing in on a very specific niche, like roofing companies as an example. Tailor all of your marketing and branding to their pain points, give them perfectly generated images for their brands, socials, etc.

    Think B2B, because if it’s logos and such it won’t be B2C marketing.

    If you have a low budget. Manually cold call as many roofing companies or (insert specific niche here) as possible and offer them a launch deal. First person to sign for a year gets first month free. If they don’t like it they can cancel before the month is up and not get charged for the year.

    Once you get 5 happy customers from the first bunch, turn their success into a case study. Did using your product save them money on hiring a graphic designer? Did it lead to more sales because their brand looked more trustworthy? Etc.

    Then turn that into a marketing campaign targeting business owners in the selected industry. Talk about how during your launch month x businesses gave you a shot and x% made or saved $x money.