I’m a contractor (renovations and I do some painting). I don’t know how it is in Toronto, but in much of the US the construction industry is in high demand and short supply. Any decent contractor is booked out a year or two in advance and doesn’t have time or need for advertising. I stay 100% booked by word of mouth and keep raising my rates. I don’t even bother with social media anymore.

I have a repeat client who’s a web designer and has been trying to trade me a website for years.
I told him “Why? So I can turn down more work?”

Yes we know. Have 2 meanings is what makes it a double entendre

You’re wanting to take on 2 of the highest-failure businesses (restaurant and farming) at the same time. At the very least, do some very very detailed math. And projection math should be pessimistic, not optimistic.

Sometimes 2 decent ideas can be combined into a terrible idea