Not a bad idea, but this is a feature, not a company.
I think LinkedIn already shipped something like this.
Customizing the shared preview for each reader based on their interest profiles? That’s more interesting. But still just a feature for Facebook, Google, and the other content aggregators.
Can confirm. Acquirer promised a significant earnout, then found ways to claim none of their revenue fell under the acquisition terms. Investors and founders got screwed.
Earnouts are good in theory, but it better be written exceedingly clearly, and you should count on spending a ton on lawyers to enforce it.