Content is king. Buying ads with poor creative will cost a lot more and provide far less results. Invest in a local freelance videographer to specifically produce some ad creative content. Make sure you design landing pages specific to the ad offering you’re running. Lastly, make sure you track absolutely every lead. We’ve migrated a large portion of our contractor and sub clients to CallRail because their form and call tracking works extremely well (at a small scale and at a large scale (250k+ mo ad spend.
Additionally, join as many of the local builder groups as you can, ABC is national with many local chapters. Depending on where you are, you can also join local groups.
The contractor space is extremely tight knit and building a brand that stands out is key but doesn’t happen overnight. The content and the networking will help you get there faster. One of the pieces that helped us grow our brand even more rapidly is that we bought a truck, used our design team to create a highly recognizable wrap, and now frequently get calls from contractors.
Content is king. Buying ads with poor creative will cost a lot more and provide far less results. Invest in a local freelance videographer to specifically produce some ad creative content. Make sure you design landing pages specific to the ad offering you’re running. Lastly, make sure you track absolutely every lead. We’ve migrated a large portion of our contractor and sub clients to CallRail because their form and call tracking works extremely well (at a small scale and at a large scale (250k+ mo ad spend.
Additionally, join as many of the local builder groups as you can, ABC is national with many local chapters. Depending on where you are, you can also join local groups.
The contractor space is extremely tight knit and building a brand that stands out is key but doesn’t happen overnight. The content and the networking will help you get there faster. One of the pieces that helped us grow our brand even more rapidly is that we bought a truck, used our design team to create a highly recognizable wrap, and now frequently get calls from contractors.
Good luck and keep growing!